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Health Plans

Developer struggling with data loss

7 Clinical data challenges facing payers and how to solve them

What causes member data loss?

Payers receive vast amounts of clinical data daily, often from multiple sources like healthcare providers, labs, and health information exchanges. However, much of this valuable data remains invisible, hidden or lost when it reaches the end users. This leads to incomplete member profiles, lost insights, and missed opportunities for accurate risk adjustment and quality measurement.

At the core of the issue is the lack of standardization across data sources and formats. Whether it’s due to mismatched terminologies, uncoded free text, or non-standard clinical document architecture (CDA) formats, payers face significant data loss when trying to integrate this information into their systems. For payers, this means potential lapses in member care visibility, inaccurate risk scoring, and overall inefficiencies in data management.

In this post, we’ll explore the common data challenges payers face—particularly at the point of ingestion—and how incorporating external patient data cleansing and normalization APIs can quickly allow payers to enhance data accuracy, gain deeper insights into member health, and improve outcomes for both risk adjustment and quality programs.

7 Clinical data challenges facing payers and how to solve them

  1. Inconsistent & non-standardized data formats
    One of the biggest roadblocks for payers is the inconsistency of standardization in the clinical data they receive. Payers often have multiple vendors, each providing data in different formats with inconsistencies in the same format across different data sources. Legacy solutions, like ingestion engines, enable you to send and receive data, but are resource intensive, require high levels of customization and maintenance, causing a high total cost of ownership for already overwhelmed IT teams.

    Solution: Modern SaaS tools like the Convert API handle these variations and inconsistencies out-of-the-box. This simplifies data ingestion, making it faster and easier to feed data into risk adjustment, quality measures, and other departments and systems—fast tracking the entire process from months to hours.


  2. Proprietary, uncoded, & unstructured data
    Another common issue is uncoded data, proprietary and non-standard codes which results in missed insights. This impairs risk adjustment and quality scoring for payers.

    Solution: Adding codes to uncoded, free text and unstructured data ensures that maximum insights can be unlocked from clinical datasets.

    The table below contrasts the original values from an EMR C-CDA file (raw, often uncoded or using non-standard coding) with the enhanced coding provided by the Convert API. The table also highlights which HEDIS Measure can be met by the now standardized coding.

    Data Type Source Code System Raw Value (EMR CCDA) Codes added by the Convert API HEDIS Measure
    Date TypeImmunization Source Code SystemCVX Raw Value (EMR CCDA)08 (HEPATITIS B 0-19 YRS./ENGERIX B 08 ) Codes added by the Convert API49610 (RXNORM) 08 (CVX) HEDIS MeasurePediatric Immunization (Hep B)
    Date TypeLab Source Code SystemEPIC Proprietary Raw Value (EMR CCDA)125306 (CHLAMYDIA TRACHOMATIS IGM ABS) Codes added by the Convert API134256004 (SNOMED) HEDIS MeasureChlamydia Screening
    Date TypeProcedure Source Code SystemFree Text Raw Value (EMR CCDA)GI-COLONOSCOPY SCREENING (LVL4) Codes added by the Convert API73761001 (SNOMED) HEDIS MeasureColon Cancer Screening

  3. Constrained IT resources burdened with unscalable, manual processes
    IT teams face the daunting challenge of managing complex clinical data nuances. Payers spend significant time on manual data mapping and building complex ingestion pipelines, and often lack deep clinical informaticist expertise. Adding additional personnel has added costs but not solved the problem in a scalable manner.

    Solution: IT teams can use the Convert and Terminology APIs as a scalable, automated solution that fills the deep clinical knowledge gap within IT departments. Standardizing data with this simple API call in a matter of hours frees up IT time and resources.


  4. Dirty data (e.g., leading zeros, percentage signs)
    Leading zeros on encounter numbers or extraneous characters can cause errors in data processing and affect downstream analysis by failing edits in the HEDIS engine, pushing more work back on the already overwhelmed IT resources.

    Solution: Encapsulating this logic in a SaaS solution like Convert will automatically clean data before it reaches the HEDIS engine so that IT never gets the call.


  5. Long turnaround time to resolve data errors
    When errors arise in clinical data, it can take days or even weeks to fix, impacting key operations like risk adjustment or quality measures.

    Solution: The Convert API eliminates turnaround time by automating the process of data validation and cleaning, allowing IT teams to focus on optimizing workflows instead of firefighting data errors.


  6. Revealing hidden member data
    Missing data on members, such as vital statistics or immunization records, leads to incomplete health profiles, affecting risk adjustment and quality scoring.

    Solution: The Convert API can find entire encounters, labs, vitals, and immunizations in data that would otherwise be overlooked due to non-standard formats or uncoded data in structured fields with free text.


  7. Missing description for codes
    When the descriptions for codes are missing, it becomes difficult to categorize and analyze data effectively.

    Solution: The Convert API surfaces and then standardizes all descriptions, making them consistent with industry standards, which facilitates more accurate data processing and reporting for risk and quality teams.


One of the most powerful features of the Convert API is its ability to seamlessly fit into a payer’s existing data workflows with minimal disruption. This means payers don’t need to overhaul their existing infrastructure or re-engineer their data pipelines. The Convert API is a plug-and-play solution, hidden within the existing workflow for processing clinical data and making it analytically ready.